Search Engine Optimisation, SEO,is a term relating to how well a website ranks in the results on search sites such as Google. SEO has become a major consideration in website development. For some web sites, how well they rank on the Google search engine can make or break their online business. Experience Media builds SEO into every site we make to help you maximise the potential of your site.
HOW DOES SEO WORK?
Let's take the example of your online bookstore. When someone searches for a particular book using the Google search engine, ideally your website link would appear at the top of Google's search results.
However, there may be thousands of other bookstore sites competing for top place on the Google results. SEO is the art of making my site rank higher.
We keep important SEO techniques in mind when developing a website.
What SEO can be used on my website pages to enhance their ratings?
Let's use this current page as an example. Consider that our use of the terms SEO, Google, web sites, in this page will help our overall ranking of a search for "joomla web developer brisbane". Having some of those terms in bold will give those words even more points in the way this page is analysed and indexed by a search engine.
SEO techniques we use include:
- "SEF" (Search Engine Friendly) page names (urls),
- good use of metatag titles,
- well formed page XHMTL structures to indicate important headings,
- inclusion of metatag descriptions,
- good use of "alt" and 'title" attributes on images and links,
- external link exposure to other sites,
- keyword tags, and
- well-made Joomla page templates.
Implementation of the above considerations create a great starting point to enhance your chances on Google. If you want to fine tune your site even more, there are other options and services.